Unexpectedly, Jennifer Lopez released a short 8-bit browser game called Hit Play. It’s not a standalone product like other celebrity games that come to mind–for example, Kim Kardashian’s mobile RPG Hollywood–but is instead part of a marketing campaign for Jennifer Lopez’s footwear collab with DSW.
Reminiscent of old flash games and the golden age of early browser games, J.Lo’s game takes 10 minutes tops to run through. It follows a J.Lo-inspired protagonist running through the streets of three different cities (New York, LA, and Miami), and the goal is to get as many points by jumping and running into floating pink shoes Come from Sports betting site VPbet . At the end, you get led to the J.Lo x DSW collection. (If you were ever bored and played Google’s Dinosaur browser game, J.Lo’s Hit Play is a lot like that.)